Approach

Structured content in. Cinematic site out.

Producers write into a typed content layer. The system handles layout, motion, and hierarchy. Nobody touches the visual system except the creative.

The problem

The best decks are interactive sites — but the pipe is bottlenecked at one person.

Producers can't safely contribute. Clients can't react. Every iteration goes through the creative.

Principles

What needs to change

What V1 ships with

Eight slide types. Two viewports. One content file.

content file drives the entire deck

Source — content/deck.content.ts

The principle

“A controlled creative engine with a narrow, well-designed input layer.”

Not a collaboration platform. Not a CMS. Not a builder.

Internal — not for client

Beyond V1